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HubSpot is a CRM platform for managing contacts, companies, deals, and marketing. Connect it and your agents can read and update CRM records, track deals, and work across your pipeline.

Two ways to connect

HubSpot supports a private-app token (recommended) and OAuth sign-in.
  • HubSpot API (recommended). A private-app token from your HubSpot account. No OAuth consent flow required, and you control exactly which scopes the token carries. See Connect with HubSpot API.
  • HubSpot OAuth. Sign in with your HubSpot account. See Connect with OAuth.

What the agent can do

Read contacts

Pull contact records, properties, and activity history.

Manage deals

Create, update, and move deals through your pipeline stages.

Update records

Edit companies, contacts, and other CRM objects you grant access to.

Search the CRM

Find records by property, owner, stage, or custom filters.

Example agent tasks

Connect with HubSpot API

Create a private app in HubSpot, grant it the scopes your agents need, and paste the access token.
1

Create a private app

Go to https://app.hubspot.com/private-apps, create a new private app, and grant the CRM scopes you want the agent to have.
2

Copy the access token

After saving, copy the access token from the Auth tab. It is only shown once.
3

Add the connection

From the agent’s connections, choose HubSpot and paste the token when prompted.
4

The agent gets to work

It calls the HubSpot CRM REST API directly, within the scopes the private app was granted.

Connect with OAuth

What you share

During the connect flow you authorize what the agent can reach. It works only within what you grant. As with every connection, the underlying token is handled securely and never exposed to the model. See Permissioning.
1

Authorize HubSpot for the agent

From the agent’s connections, choose HubSpot and sign in.
2

Approve the access

Confirm what the agent can reach. You can change this later.
3

The agent gets to work

It works through the secure proxy, within what you granted.

Learn more

HubSpot API docs

The full reference for what’s possible.

How credentials stay safe

The proxy model that keeps tokens out of the agent’s reach.